pwhl : season 2 : 2025 / 2026
Overview: Expanding the League: Vancouver Goldeneyes Brand Integration
We teamed up with the talented crew at Gameday to help welcome one of the league’s newest additions: the Vancouver Goldeneyes. Given our passion for North American sports broadcasting, we were thrilled to dive into this creative challenge.
Building upon the team’s existing 3D logo, we developed a comprehensive suite of broadcast visuals designed to elevate the fan experience. Our deliverables included:
Broadcast Promos & Transitions: High-energy movements to keep the pace of the game.
Goal ‘Take Over’ GFX: Immersive scoring celebrations (delivered in English and French).
Jailbreak GFX: Dynamic specialty graphics (delivered in English and French).
League-Wide Updates: Integrating assets for both new expansion teams into the master broadcast package.
The project required a careful balance of motion design and brand strategy to ensure the Goldeneyes' unique aesthetic felt right at home within the league's established look. Explore our final contributions—and a few "behind the scenes" concepts—below.
Year: 2025
Software: Adobe After Effects. Adobe Photoshop, Cinema 4d,
Plugins: Redshift, Red Giant Suite, X-Particles
Credits: Gameday Creative, GHM&D