FIFA : WORLD CUP 2022 ADDITIONAL CONTENT
Overview: GHM&D was thrilled to be asked by the team at HBS to help out on the 2026 FIFA World Cup. Not only was it another fantastic experience working on a tournament of this scale, but it also gave us the chance to collaborate with some very talented familiar faces.
Operating within the promos team, we knew we had a major challenge on our hands. With an exceptionally large number of teams this time around, delivering a unique promo for every single game required serious coordination.
We were often approached on the day of the matches to turn around quick-turnaround MGFX. Whether working alongside AI teams or independently, the core task remained the same: ensuring every piece of content was bespoke, just like in previous tournaments.
It was a true test of our creative skills, time efficiency, and stakeholder management under high-pressure environments, but the end result was a collection of enjoyable and entertaining pieces. Of course, the whole process was made much smoother thanks to the production team’s extensive work in laying out a thoroughly structured schedule.
The team did a fantastic job, and we were incredibly proud to be invited to participate.
Below are some examples of the work we created.
Year 2026
Software: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Cinema 4d
Plugins: Red Giant Suite, Redshift
Credits: HBS, GHM&D